A BIT MORE ON WILESCO
The company Wilhelm Schröder GmbH & Co. hardware factory - the hallmark WILESCO originated from the name Wilhelm Schröder & Co. - in 1912 by Wilhelm Schroeder (technical field) and Ernst Wortmann was founded (Financial Officer). Initially attention was with the manufacture of aluminum flatware and serving sets in chill casting. Some products from this manufacturing program still belong to WILES - production program, such as big dipper, which are exported in large quantities. Beginning of the 20 years he then were dolls cutlery and small pots of aluminum (now called something like home economics toy) was added to the production program. This decision must still later described as a happy accident, because at the time of the world economic crisis of the 20 ies were very large amounts exported to dolls cutlery container with inserted knives, forks and spoons in the U.S., which meant that the company economically this could withstand rough patch healthy.
While the sale of the old aluminum cutlery declined steadily in recent years, the existing production facilities in the aluminum gravity die-cast aluminum and zinc, and in were constantly being expanded and adapted to market needs. Then several today for WILES - Verkaufsprogramrn Kitchen tools (eg, egg slicers, Obstentkerner), camping cutlery, Weighing scoops in sizes from 3 cm to 45 cm in length, light metal combs for animal care as well as a wide range of different models of coat hooks, towel hooks, furniture handles, clothes fans etc.
The zinc and Aluminiumdruckgußprodukte are mainly used as switches, connectors, etc. in the automotive and electrical industries. But also the need for their own die-castings for steam engines, such as flywheels, rods etc. are being assembled here.
Only in 1950, relatively late, the production of model - steam engines and drive models included. A certain group of customers was due to the sale of dolls and doll kitchenware cutlery container already exists. Very quickly you could win by beautiful models and high quality of a stable market share. In 1966 as a mobile model steam roller "Old Smoky" was recorded largely as lifelike reproduction to production program. In 1987 - the 75th Anniversary - a steam fire engine was completed. This model, adapted from an original MAGIRUS from 1904 is very popular. Especially this technically advanced toy is in its current presentation right in the trend of hobby and model range. Approx. 50% of total company sales are covered by the sale of steam engines.